We're looking for a new Marketing Executive
This role is full-time and predominantly located at our Head Office at the Cruise Centre, Barlborough. We’re a friendly team, full of enthusiastic creative people who are passionate about the cruise and wider travel industry.
You’ll be joining our in-house marketing team and will be responsible for a wide range of activity, including;
- You’ll have a real focus on digital and specifically email campaign production, management and analysis.
- Collaborate with individuals and other teams to develop marketing plans and ideas
- Assist with print campaigns, working on everything from creative briefs and product selection to print management and data handling.
- Writing and maintaining content for our website
- Identifying products and pricing cruise offers
- Competitor research and analysis
- Proof reading marketing materials, such as email campaigns, flyers, letters etc
- Liaising with our in-house design team to produce banners and graphics for campaigns
- Liaising with our social media executive for campaigns and ideas for product features
- Reporting on campaign impact and ROI – providing regular partner performance insights
- Working with external partners on 3rd party activity to attract new customers – from printed advertising opportunities to digital awareness campaigns.
You’ll need to work independently and be proactive in recognising new opportunities and routes to market as well as understand the different customer audiences we want to attract and the wide range of products we sell.
KEY SKILLS (mandatory) –
- At least 2 years’ experience working on promotional e-mail campaigns and well versed with a renowned e-mail marketing platform
- Good organisation, communication, and time management skills
- Excellent written English and IT skills, in particular, the Microsoft Office suite
- An excellent eye for detail
- Work well under pressure in a fast-paced environment and ability to prioritise well
- A good understanding of Content Management Systems
KEY SKILLS (Highly desirable) –
- Ability to use Adobe Creative Suite Package
- Social Media Experience
- Direct Mail Experience
- WordPress Management
- Blogging experience
- Knowledge of Google Analytics
- A creative eye and sense of humour
Experience in or a passion for travel would be a real asset, but we’ll provide training in cruise product as well as how to use our marketing and CRM systems and platforms, so it’s very important you’re keen to learn and develop new skills.
Hours are 9-5:30, Monday to Friday, salary DOE.