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RiverSong

#NotForMe Will It Change Perception?

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A Social Media Campaign has been launch by Thomson Cruises to challenge common misconceptions about Cruises.  Under the #NotForMe they have enlisted twelve influential photographers, bloggers and vloggers to use “British Humor” to provide a tongue- in-cheek review.  They hope this will help dispel some of the common beliefs about this industry.

Thomson Cruises plan on using the videos and photos captured as part of a wider marketing campaign across the UK.

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Some of the perceptions people have about cruising are probably not misconceived, particularly with respect to being in a restricted environment.

I think that pushing the values of "relaxation" and "backing off" with respect to "adventure", would serve the cruise companies well in the long term.

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