Azamara Debuts New Land Programs and Reveals New Logo

Following the expansion of over 1,700 Land Program offerings, Azamara Club Cruises will remove ‘Club Cruises’ from its name further and become Azamara.


Azamara is proud to announce the debut of the largest selection of pre- and post- voyage land programs in the cruise industry. Azamara will offer a total of over 1,700 land program offerings, which complement the brand’s immersive voyages and further enhances its commitment to bringing guests closer to the heart of a destination. The brand’s newly expanded destination portfolio, and continuous focus on Destination Immersion, marks Azamara Club Cruises’ evolution to Azamara, removing “Club Cruises” from its name and debuting a revitalized logo.

The new name and logo reflects and deepens the brand’s renewed focus on cruising and immersive inland experiences. The logo’s three main features include an open world symbol signifying infinite opportunities for world travel, the two artistic strokes represent both land and sea experiences and the right stroke represents the sea and the star in the design is representative of Azamara’s namesake Acamar.

Azamara logo

Larry Pimentel, President and CEO of Azamara said:

Our passion for land has allowed our Destination Immersion programming to evolve over the past 10-years, from ‘You’ll Love Where We Take You®’ to ‘Stay Longer, Experience More®’ to now ‘Explore Further®’; Destination Immersion (Longer Stays, More Overnights and Night Touring) is what makes Azamara unique within the industry. This is just the beginning, we expect our land programming to grow even more as we continue to augment our services. That said, it was a natural next step to take these custom-designed destination itineraries one step further on land and adjust our overall name and expand our strategy.

Larry Pimentel continues:

Now available on every single voyage starting October 2019 and available throughout future deployments, we will provide a variety of unique curated products, which emphasize our  Explore Further identity through benefits such as longer stays, more overnights and night touring. These bucket-list type experiences are all made possible in collaboration with reputable, independent travel experts to show the Azamara traveler ‘a whole new world’.

Azamara Collaborations

To expand Azamara’s portfolio of Land Programs, the cruise line has collaborated with some of the world’s most renowned luxury travel companies, including Cox &  Kings. Other renowned luxury travel companies include:  Micato, PerryGolf™, Aloschi Bros®, COLTUR Peru, Furlong Incoming amongst others.

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