MSC Cruises enhances its entertainment experiences with new MasterChef partnership. Collaborating with MasterChef producers, Endemol Shine Group, MSC MasterChef At Sea will roll out across the fleet from summer 2017, demonstrating MSC Cruises’ continued commitment to immersive entertainment and their passion for food.
Mirroring the hugely popular TV show, MSC MasterChef at Sea will give guests the opportunity to put their culinary flair and skills to test in the form of a cooking competition as they compete against other guests.
Gianni Onorato, CEO of MSC Cruises commented: “One of the key distinguishing features of an MSC Cruises holiday is the wide range of entertainment options available throughout the day and night to meet the needs of guests of all ages. This latest addition to the onboard entertainment has been created in partnership with MasterChef, one of the world’s most well-known food lifestyle brands to help bring an experience for our guests that combines a global passion for food with immersive entertainment. In creating this experience, we have tapped into the motivations of those who watch the hit TV show MasterChef and brought them to life with this new offering – to be inspired, to be entertained and to learn.”
Guests who participate in MSC MasterChef at Sea will be challenged in pairs to create a dish from a box of mystery ingredients, which will be judged by the MSC Cruises’ executive chef on board based. The executive chef will be judging all contestants on the presentation, taste and originality of their dish. Each cruise will see a new winner crowned and who will receive a MasterChef prize on board as well as a handcrafted suite of exotic MasterChef recipes to inspire them once they return home. MSC Cruises will also help the winners to enter into the selection process for the opportunity to appear on TV in the next series of MasterChef in their home country, to have the possibility to cook for a MasterChef winner in their own home or dine in one of the MasterChef restaurants.
Frances Adams, Global Director of Brands and Licensing, Endemol Shine Group said, “We are delighted to collaborate with MSC Cruises, bringing a unique and authentic MasterChef experience to entertain new audiences around the world. MasterChef is a phenomenally successful global brand, which continues to grow in popularity, with a real appetite from fans of the series to engage with the brand off-air.”