From June 21 to June 25, Royal Caribbean’s Snapchat channel will allow viewers to experience one of-a-kind underwater adventures through the lens of Snapchat Spectacles. Thanks to a custom-designed scuba mask named ‘SeaSeekers’, engineered by the cruise line for use with Snapchat, those above water will get a unique perspective into the marine life through the eyes of the wearer as they snap their underwater experience.
“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, chief marketing officer and SVP of Marketing, Royal Caribbean International. “Snapchat continues to be a favourite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration. We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeeker mask so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to. We’ve even taken the added step of applying for a patent for the SeaSeeker mask so that we can bring it to our guests exclusively.”
The three dives will be seen through the eyes of three well-known divers. Marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of Whale Sharks, in Cozumel, Mexico. Marine Biologist Gabriela Nava and co-founder of the organization Oceanus, A.C. based in Mexico, will then take viewers to see a coral reef restoration project. In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.
Fans can #SeekDeeper and follow these experiences on Royal Cribbean’s Snapchat channel or by searching for the hashtag on other social media platforms.