Celebrity Cruises launches ‘Sail Your Way’, a new personalised pricing structure for guests

Celebrity Cruises announces the launch of a brand-new pricing structure allowing guests to create their own personalised holiday experience. Launching on 19th November, ‘Sail Your Way’ allows guests to select the onboard benefits that are most important to them.  

When booking their holiday, guests will now have the choice of up to four onboard benefits to add to their cruise. These include:

• onboard credit
• Drinks packages
• Unlimited Wi-Fi from the moment they board
• Gratuities all paid for in advance

The three packages are available to all guests from Inside to AquaClass staterooms. ‘Sail All Included’ (inclusive of all four perks), ‘Sail Plus’ (inclusive of two perks) and ‘Sail’ (a cruise fare only package with no perks included):

1)      ‘SAIL ALL INCLUDED’ – Offering the greatest convenience when onboard, all 4 perks (premium drinks packages, gratuities, unlimited Wi-Fi & $300 to spend onboard) are added when guests select the ‘Sail All Included’ package.  Suite Class guests automatically receiving this package as standard.

2)      ‘SAIL PLUS’ – Guests can add two perks to their booking when they select the ‘Sail Plus’ option, choosing from classic drinks packages, gratuities, unlimited Wi-Fi or $300 to spend onboard.  

3)      ‘SAIL’ – The lowest available fare with no extras, ‘Sail’ offers fantastic value and the flexibility to build out what customers want from their holiday whilst onboard.

Jo Rzymowska, Managing Director, UK and Ireland Celebrity Cruises commented:

‘Sail Your Way’ gives guests the ultimate choice, flexibility and value when booking their holiday. We’ve listened to guest feedback and decided to give them the power of choice to curate and personalise their perfect holiday. We have also extended this offer to Inside staterooms, previously only available to OceanView and above, to ensure this is truly inclusive. We know guests love the convenience of having a delicious drinks package, gratuities all paid for and unlimited Wi-Fi from the moment they step aboard and our ‘Sail All Included’ package offers just that. Plus with $300 onboard spending included, it sets you up to have a holiday packed full of wonderful experiences!

The flexibility to book the holiday you want will be available across all of Celebrity Cruises’ 13 ships and will be rolled out for all guests to enjoy.  Whether sailing onboard Celebrity Edge with her revolutionary Magic Carpet or sipping cocktails at the Martini Bar onboard Celebrity Silhouette, you can have the holiday of your dreams with ‘Sail Your Way’.

View Celebrity Cruises deals here