Cruise Industry News

Azamara Debuts New Land Programs and Reveals New Logo

Following the expansion of over 1,700 Land Program offerings, Azamara Club Cruises will remove ‘Club Cruises’ from its name further and become Azamara.


Azamara is proud to announce the debut of the largest selection of pre- and post- voyage land programs in the cruise industry. Azamara will offer a total of over 1,700 land program offerings, which complement the brand’s immersive voyages and further enhances its commitment to bringing guests closer to the heart of a destination. The brand’s newly expanded destination portfolio, and continuous focus on Destination Immersion, marks Azamara Club Cruises’ evolution to Azamara, removing “Club Cruises” from its name and debuting a revitalized logo.

The new name and logo reflects and deepens the brand’s renewed focus on cruising and immersive inland experiences. The logo’s three main features include an open world symbol signifying infinite opportunities for world travel, the two artistic strokes represent both land and sea experiences and the right stroke represents the sea and the star in the design is representative of Azamara’s namesake Acamar.

Larry Pimentel, President and CEO of Azamara said:

Our passion for land has allowed our Destination Immersion programming to evolve over the past 10-years, from ‘You’ll Love Where We Take You®’ to ‘Stay Longer, Experience More®’ to now ‘Explore Further®’; Destination Immersion (Longer Stays, More Overnights and Night Touring) is what makes Azamara unique within the industry. This is just the beginning, we expect our land programming to grow even more as we continue to augment our services. That said, it was a natural next step to take these custom-designed destination itineraries one step further on land and adjust our overall name and expand our strategy.

Larry Pimentel continues:

Now available on every single voyage starting October 2019 and available throughout future deployments, we will provide a variety of unique curated products, which emphasize our  Explore Further identity through benefits such as longer stays, more overnights and night touring. These bucket-list type experiences are all made possible in collaboration with reputable, independent travel experts to show the Azamara traveler ‘a whole new world’.

Azamara Collaborations

To expand Azamara’s portfolio of Land Programs, the cruise line has collaborated with some of the world’s most renowned luxury travel companies, including Cox &  Kings. Other renowned luxury travel companies include:  Micato, PerryGolf™, Aloschi Bros®, COLTUR Peru, Furlong Incoming amongst others.

Emma

Recent Posts

The British Travel Awards 2025: We Need Your Votes!

The British Travel Awards celebrate the very best in the leisure travel and tourism industry…

2 days ago

P&O Cruises Peninsular Club: The Ultimate Guide

If you're a frequent cruiser with P&O Cruises, the Peninsular Club is your gateway to…

1 week ago

Viking Sky Review

Discover why our cruise experts rave about Viking Sky. From serene, adults-only spaces to immersive…

2 weeks ago

AmaWaterways Launches Ship on Colombia’s Magdalena River

AmaWaterways has officially launched the AmaMagdalena, a pioneering luxury river cruise ship based on Colombia’s…

2 weeks ago

Your April 2025 Update from Michael Wilson

Spring is certainly in the air! I hope you've been enjoying the glorious sunshine as…

3 weeks ago

Fred. Olsen Announces 98-Night World Cruise for 2027

Fred. Olsen has announced an exciting 98-day world cruise on board Borealis in 2027.

3 weeks ago

This website uses cookies.