Cunard makes first cinema appearance with new advert ‘Dreams’

From today, Cunard will make its first cinema appearance with their new advert ‘Dreams’ which will appear in every UK cinema before every screening of the new Downton Abbey movie.

The advert has been created by Cunard’s retained agency Alpha Century, focusing on the world’s only ocean liner Queen Mary 2, on an iconic Transatlantic Crossing with Cunard.

The cinema advert features British philosopher Alan Watts and celebrates Cunard’s iconic Transatlantic Crossing.

David Milo Jones, Marketing Director, Cunard said:

In a world where we often find it hard to switch off, a holiday on board a Cunard ship is the perfect place to escape the everyday. This advert captures what it feels like to experience the magic of a Cunard voyage on board our flagship Queen Mary 2 as she journeys across the Atlantic.

Downton Abbey was chosen as the platform for Cunard’s new advert by retained media buying agency Wavemaker, who wanted to provide Cunard with the perfect combination of reach, impact and context.

 Jones added:

We know that many of our target audience of discerning travellers are passionate Downton Abbey fans, so a return to the big screen was too good an opportunity for us to miss.

Downton Abbey TV Series

Downton Abbey debuted on ITV in 2010,  gaining popularity throughout its six seasons. The show followed the aristocratic Crawley family and their team of dedicated servants on the fictional Yorkshire Estate, Downton Abbey, from 1912 until 1925.  The Downton Abbey film is set in 1927 and stars Maggie Smith, Michelle Dockery and Hugh Bonneville.