Holland America Line Marks 150 Years With Limited-Edition Beer

Holland America Line is celebrating 150 years in the industry with the launch of a limited-edition pilsner beer. HAL Pils is available in a commemorative can which depicts the iconic Jan van Beers poster showing a woman in a nautical-blue dress holding a Holland America Line steamship above her head.

The beer has been developed in partnership with Pike Brewing, a Seattle-based brewing company based in the home town of the cruise line. A pilsner was selected due to its classic European style and popularity in the craft brewing world.

Described as “zesty, bright and refreshingly hoppy”, the brew is made using Mosaic Hops that originate from the Yakima Valley in Washington State.

HAL Pils will be available in all bars and lounges across the fleet from January 2023, and can also be purchased in six packs from shipboard shops.

“There’s no better way to honour our past and celebrate our present than to choose a classic beer style like a Pilsner that’s having a resurgence in the craft beer world. It’s clean, refreshing, and crisp and our guests are really going to enjoy this exclusive production,” said Anthony Stice, Vice-President of Dining and Beverage Operations for Holland America Line.

Emma

Recent Posts

MSC Virtuosa Features in Channel 5’s Cruising with Susan Calman

MSC Virtuosa will feature in the latest Channel 5 series, Cruising with Susan Calman

3 days ago

Your May 2025 Update from Michael Wilson

April is always an exciting month for the team at Bolsover Cruise Club, and this…

1 week ago

Royal Caribbean Announces New Exclusive Beach Destinations

Royal Caribbean is setting the stage for a new era in cruise holidays with the…

1 week ago

Princess Cruises Announces 2026 Total Solar Eclipse Voyage Aboard Enchanted Princess

Princess Cruises has unveiled a third voyage in its 2026 Total Solar Eclipse series.

1 week ago

Explora Journeys Unveils Summer 2027 Collection

Luxury cruise line Explora Journeys has revealed an exciting new programme for Summer 2027.

1 week ago

Royal Caribbean Unveils Entertainment and Dining for Star of the Seas

Royal Caribbean is raising the bar once again as it reveals the thrilling entertainment and…

2 weeks ago

This website uses cookies.