Time Out will provide exclusive travel content to P&O Cruises, as the company is named the cruise line’s new exploration partner. A team of journalists will create bespoke content that includes suggestions on the best things to do, see and eat in each destination. This is designed to inspire and enrich the experience of existing guests and connect P&O Cruises with Time Out’s existing audience of avid travellers.
P&O Cruises President Paul Ludlow said: “We are delighted to launch our new exploration partnership with Time Out, which will tap into their global expertise and heritage in authentic cultural and travel experiences.
“Time Out’s unique and trusted content will resonate with a new audience who may never have considered a cruise holiday before but will also provide existing guests with expert advice on how to make the most of their time in destinations.
Guests will be able to access a digital content hub on Time Out which features quizzes and local guides. This will also provide insider secrets for P&O Cruises destinations and include an interactive ‘Scrap the Tourist Trap’ quiz, enabling cruisers to build a personalised bucket list of things to do while they are in each destination.
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