Royal Caribbean has announced its newest mission: delivering the ultimate beach day.
The first Royal Beach Club will launch in Caribbean, along a half-mile of beachfront near Fort James and is scheduled to open in 2021.
Built for Royal Caribbean International guests, The Royal Beach Club will combine the island’s beaches with the cruise line’s signature service and amenities.
Building on the success of Royal Caribbean’s new Perfect Day at CocoCay in the Bahamas, the Royal Beach Club concept will offer a distinctly different experience for guests. The Royal Beach Club will bring the unique features and flavours of each destination to life and guests can take in the island’s views from private cabanas or plunge into a stunning pool and swim up to the bar to order a classic rum punch.
Michael Bayley, President and CEO, Royal Caribbean International said:
The Royal Beach Club Collection is an adventure we cannot wait to reveal to our guests. We have incredible partners in the government of Antigua and Barbuda to bring the first of our collection to life. Together, we are designing an experience that will bring more visitors to these idyllic islands and will create significant economic benefits and opportunities for local employment for years to come. With Royal Beach Club, we’re starting with a great day at a beautiful beach, and adding even more services and activities. Each location will feature local food and music, family activities and custom attractions to give everyone plenty of options on how to spend their day by the ocean.
Specific designs for the Antigua destination will not be released for several months. The company expects to offer regional fare, island-style BBQs and live music, along with unforgettable experiences, including such thrills as wave runners, paddle boarding, snorkelling, a family splash pad and stunning pool with swim-up bar.
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