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Most cruise lines offer loyalty benefits for passengers, with examples including priority embarkation and disembarkation, Wi-Fi packages, drinks packages, access to exclusive areas on board, invitations to cocktail parties and champagne receptions, discounts on purchases made on board and discounts on cruise bookings (benefits vary between cruise lines).
Each cruise line applies tiers to its benefit system, such as the Caribbean, Baltic and Ligurian tiers applied by P&O Cruises. Passengers may rise up the tiers by spending more nights on board, with those in higher tiers receiving the most benefits.
