Nearly half of the passengers booked to sail on P&O Cruises new ship Iona are under the age of 45.

P&O Cruises said their latest TV and cinema advertising campaign, starring Rob Brydon targeted a younger customer base – resulting in 49% of bookings for Iona – which launches in May 2020 – being made for passengers under 45.

The advert shows Brydon and his on-screen son getting to grips with a range of shore experiences on a cruise in the Norwegian Fjords, where Iona is operating during its inaugural season.

Zip lines, high-speed boat rides and mountain biking are new shore excursions for Iona in the Norwegian Fjords.

One in three passengers who are sailing on Iona are travelling in a family group.

P&O Cruises president Paul Ludlow said:

We really believe that we are changing perceptions, making cruising a cool choice for younger generations by offering unbeatable onboard value alongside enjoyable and exhilarating shore-based activities. This August one in three guests taking a P&O Cruises holiday will be a family, a statistic that is even more pronounced on our bigger ships in the peak period when four out of 10 guests travelling this summer on Britannia, Azura and Ventura will be families.

P&O Cruises Iona launches in May 2020 and will sail from Southampton to mainland Spain, Portugal, the Canary Islands and Northern Europe in its first winter season.

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