Virgin Voyages has unveiled pieces from its stylish new uniform collection designed by maverick British fashion designer Gareth Pugh.
Pugh joins Virgin Voyages’ Creative Collective, alongside the likes of Tom Dixon, Roman and Williams and Mark Ronson, among others, who are collaborating with Virgin Voyages.
Sir Richard Branson, founder of the Virgin Group said:
People are at the heart of all of our Virgin companies and when our people feel their best, they help make guest experiences the best they can be. We want Virgin Voyages’ crew to be the happiest at sea and making sure that they feel comfortable, confident and stylish is a big part of that experience. Gareth Pugh and the Virgin Voyages’ team have worked hand-in-hand to bring to life what will soon be the most eye-catching uniforms on the high seas.
The new Virgin Voyages uniform collection pairs Pugh’s high-fashion modernist approach with Virgin Voyages’ design ethos of the Modern Romance of Sailing.
With a combination of structure and fluidity to from slick razor-sharp tailoring to relaxed pillow-case tunic shirts, the uniform references the early days of British punk and more. The collection allows for a range of looks for day and night and breaks the cruise tradition by having no epaulettes stripes for officers, no ties and no waistcoats.
Pugh also added:
For this project, we were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience.
Putting a twist on the iconic red high-heel worn by Virgin Atlantic, many of Pugh’s designs will be paired with the Mulberry, red sneakers made by San Francisco-based PLAE.
There has been input from the crew and Sir Richard Branson at each step of the design process.