Virgin Voyages yesterday announced brand-new sonic features for their first cruise ship, Scarlet Lady, including an onboard record shop, karaoke studio and an extensive music residency programme.

Virgin Voyages, the cruise brand helmed by Richard Branson promises a return to its Virgin brand roots with unparalleled music experiences on its first ship, Scarlet Lady.

Virgin Voyages introduces Virgin Vinyl and The Groupie

Due to set sail in 2020, Scarlet Lady will be equipped with a record shop called Voyage Vinyl, The Groupie, a private karaoke and gaming lounge, and perfectly curated music and performances by up-and-coming artists as well as music trendsetters for Virgin Voyages’ sailors to enjoy.

Virgin Voyages’ residency program will feature performances by world-class talent on the ship, in port destinations as well as at The Beach Club at Bimini.

Just last month, Virgin Voyages announced that Grammy and Oscar-winning DJ, songwriter and record producer, Mark Ronson, has committed to four performances at The Beach Club at Bimini in 2020.

Scarlet Lady’s musical lineup

The company’s announcement expands Scarlet Lady’s onboard lineup to include the multi-platinum chart-topping artist, DJ, producer/ remixer, MK (Marc Kinchen), who has committed to one performance in 2020. The Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend, will also join the Virgin Voyages residency program.

Inspired by Virgin’s history in music, something old is new again with Voyage Vinyl, the record shop aboard Scarlet Lady. Voyage Vinyl will be the go-to spot on board for sailors to experience music from all eras and genres. Voyage Vinyl features personal listening stations for guests to enjoy their favourite albums both current and classic. Sailors looking for something unique can also shop for limited-edition curated albums and special editions of classics as well as purchase music magazines, headphones and record players.

Voyage Vinyl will double as a performance spot for live sets mixed by Scarlet Lady’s resident DJs, while sailors can let loose at The Groupie, Virgin Voyages’ bookable karaoke, gaming and movie lounge. Designed by Roman Coppola, The Groupie was designed as a modernist take on a Japanese-style karaoke room for sailors to enjoy singing along to their favourite tunes with friends.